“We don’t really get promoted in journalism,” a friend lamented in a group chat where with others in finance, government or marketing, we compared our career paths. He wasn’t wrong: in one longitudinal study of the media market in Seattle, nearly 40% of professionals surveyed in 2015 were in exactly the same role in 2021. Another 30% had left the industry. Just 16% had seen career progression within journalism in those 6 years. (For comparison if comparison there can be, over the same period in a fast-growth tech company, I was promoted five times.)
Keeping a job in journalism for six straight years might seem lucky, but it’s not good enough. Our people deserve career progression and our organisations will be all the better for holding onto and developing our best talent. To do that, I’ve yet to come across a better or simpler tool than the humble career ladder. So today for a very practical management lesson is the first of two articles. First, let’s dive into the elements of good career ladder design and next week, we’ll explore how to dramatically improve newsroom leadership with a two-track ladder – or better yet, a jungle gym.
What is a career ladder?
A word of apologies to people who’ve worked in professional organisations and think this is beginner-level management. It is. You can skip this article, just scroll down for other things to read. But I only heard of a career ladder when I joined a tech company after working in four newsrooms. A cursory survey of my journalism network tells me I wasn’t alone. This article is for them.
A career ladder is a simple description of the levels available in a team or department, laid out as a vertical progression and demonstrating how people can move up to the next rung. Unless tiny, most media companies will have multiple ladders: one for journalists, one for commercial teams, one for software engineers, etc. The ladder spells out in broad terms the responsibilities of each role, but it’s not a job description. (A national reporter and a restaurant critic might be on the same rung on the career ladder but have very different job descriptions. Conversely, a reporter and a senior reporter on the politics beat might have similar job descriptions but bring to them different levels of expertise and effectiveness justifying a difference in title and salary.) The true focus of the career ladder is in explaining to employees seeking advancement and managers making advancement decisions what criteria they are judged on. It’s not about what your responsibilities are in that job, but what you need to do to get to that level. What skills must you develop? What achievements must you demonstrate? What personal qualities must you nurture – or rein in? A career ladder is a roadmap to promotion.
Let’s get concrete. On my old team, the individual contributor editorial ladder looked like this: associate editor > news editor > senior news editor > editor-at-large > senior editor-at-large. It’s a crapshoot what titles mean in each news organisations, so make it work for you. Titles are easy. The real work is filling in what comes below.
What should a career ladder say?
Beneath each title, you should fill in the following rubriques.
- Role guidelines: Without going deep into a job description, describe the shape of this role. For instance, for the bottom of the ladder, it might say:
- entry-level learning role
- general supervised editing
- contributes to successive projects as tasked
For a senior editor, it may say instead:
- expert in their field
- owns multiple projects or complex beat
- impeccable news judgement, makes editorial decisions unsupervised
- Hierarchical level: Where does this role sit in the broader company grid? Each team or department will have its own career ladder, but you should be able to compare experience and responsibility levels across the company. For instance, in the ladder above, associate editor was a individual contributor level 2, just like an associate product manager or an associate marketing manager. (Graduates would be level 1, senior VPs level 8.) This matters more in larger organisations, but having equivalencies helps with lateral career moves (more on that in the next article) and with potential hierarchical tussles across departments.
- Salary range: To each hierarchical level corresponds a salary range. HR will have that information. I’m a big fan of sharing it openly. It keeps management honest and saves the company from deleterious gossip. If you’re going to publish salary ranges for external hiring (and increasingly you’re forced to), you might as well publish them for internal progression as well. It steers you away from a common pitfall – new hire salary ranges growing faster than internal raises. You don’t want to lose your best talent just because you haven’t kept their salary at market rates. One caveat: ranges will vary across departments and thus ladders. You won’t find an entry-level software engineer for the price of an entry-level reporter. The discrepancy is fine, as long as you can explain it.
- Expected time in role: Of course, promotions are contingent on budgets and space in the organisation. That said, employees should have a rough sense of how soon they can expect a promotion if they do everything below.
- Individual guidelines: This is the meat of your career ladder. It should detail the behaviours and contributions you expect from an employee at that level. Think back to people who’ve been successful in this role: how did they show up? Enlist your managers and even the whole team for suggestions. It needn’t be an edict.
Editor’s Note: This article is published in two parts. Next we continue with “What does an editorial career ladder look like?“